Sports Business Journal(@SBJ):Prime Video’s Lions-Bills broadcast drew 18.6M viewers, its best “TNF” season opener yet and third-best NFL regular-season audience overall. The game peaked at 21.4M, and the unveiling of the new Highmark Stadium helped drive strong pregame and postgame numbers.

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Sports Business Journal@SBJ

2026.09.22 16:45

Prime Video’s Lions-Bills broadcast drew 18.6M viewers, its best “TNF” season opener yet and third-best NFL regular-season audience overall. The game peaked at 21.4M, and the unveiling of the new Highmark Stadium helped drive strong pregame and postgame numbers.

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