Dry Run(@TheDryRunPod):HOW GTM ENGINEERS ARE REBUILDING SALES Everett (@retttx), Head of GTM Engineering at Clay, joins @eshita and @khushii_w for a conversation on the rise of GTM engineering. 06:00 - Why the old outbound motion broke 09:51 - GTM loops: data > agents > action > feedback 12:46 - The “golden list” every founder should build 14:04 - Good outbound means sending fewer emails 16:24 - The campaign that booked ~60% of targets 19:48 - How other industries leapfrog into modern GTM 22:17 - The GTM mistake founders make early 29:06

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Exploring new ideas in fintech with the authors and leaders shaping them. Episodes every other Wednesday.

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Dry Run@TheDryRunPod

2026.08.26 14:20

HOW GTM ENGINEERS ARE REBUILDING SALES Everett (@retttx), Head of GTM Engineering at Clay, joins @eshita and @khushii_w for a conversation on the rise of GTM engineering. 06:00 - Why the old outbound motion broke 09:51 - GTM loops: data > agents > action > feedback 12:46 - The “golden list” every founder should build 14:04 - Good outbound means sending fewer emails 16:24 - The campaign that booked ~60% of targets 19:48 - How other industries leapfrog into modern GTM 22:17 - The GTM mistake founders make early 29:06 - Why GTME is an index on AI capabilities

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