Variety(@Variety):Selena Kalvari, CMO at Fanatics, says the company has leveraged AI to analyze the scripts of high-performing content to inform their strategies and as a result, Fanatics has had 25 videos in the last 8 weeks reach one million views within 30 minutes. Watch the full conversation from Variety's Brand Visionaries Happy Hour presented by @madebygoogle:

2026.06.29 17:29

Selena Kalvari, CMO at Fanatics, says the company has leveraged AI to analyze the scripts of high-performing content to inform their strategies and as a result, Fanatics has had 25 videos in the last 8 weeks reach one million views within 30 minutes. Watch the full conversation from Variety's Brand Visionaries Happy Hour presented by @madebygoogle:

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