Antonio García Martínez (agm.eth)(@antoniogm):"The stakes are bigger than they sound. If an AI agent reads a product page, weighs it against competitors and buys on a user’s behalf, who gets paid for that exposure? The publisher whose content shaped the answer? The platform that ran the agent? Nobody, because the evidence trail doesn’t exist yet?" AI agent attribution is coming. This is like surveying out the foundation of a new ad tech skyscraper.

Antonio García Martínez (agm.eth)

@antoniogm

Director, @base growth. Founder @spindl_xyz (acq. @coinbase). Wrote bestseller 'Chaos Monkeys'. גם זה יעבור 🇺🇸🇪🇸

加入 December 2007

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Antonio García Martínez (agm.eth)@antoniogm

2026.08.24 15:10

"The stakes are bigger than they sound. If an AI agent reads a product page, weighs it against competitors and buys on a user’s behalf, who gets paid for that exposure? The publisher whose content shaped the answer? The platform that ran the agent? Nobody, because the evidence trail doesn’t exist yet?" AI agent attribution is coming. This is like surveying out the foundation of a new ad tech skyscraper.

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