The #1# mistake buyers make is caring more about comparables than vision.
Comps don’t matter.
Valuations don’t matter.
Other people’s opinions don’t matter.
The only thing that matters is:
“What does this domain unlock for your growth over the next 5–10 years?”
My biggest deal of all-time was for a 2-word .COM everyone else would’ve called “significantly overvalued.”
But for the buyer, it accelerated their roadmap, replaced their weaker “Plan B” domain, and became a foundational part of their infrastructure.
Smart buyers think in future value, not market comps.
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