"My business is making money but I feel like I'm poor."
I had a call the other day with a guy who owns a DTC brand that's doing ~$100,000/month. On paper, profit is excellent. But despite this, he still feels like he's poor. In fact, he can't even pay himself a cent out of this business, because he needs to keep reinvesting cash back into inventory.
E-commerce businesses are awesome, because the TAM is usually huge. They can be sold for large amounts (like Grüns, for $1.2B). And when you get them to a certain size, they pay you quite nicely.
But cash flow is ALWAYS the bottleneck. In fact, some brands literally cannot grow beyond their certain size, not because they're not profitable, but because their expenses are lumpy and come in all at once.
Your ads are working, you're making profit every single day. Yet you wake up and owe Meta $ 70k. Three days later you have to cut another $40k check for more inventory. On and on it goes.
These big hits hurt.
But...
What if it didn't have to be this way?
What if you could, instead, pay off the biggest bills in your e-commerce business in little chunks each day?
What if you had one daily payment that could chip away at your ad costs, inventory, tariffs, 3PL, etc?
What if your cash flow was smoother throughout the month?
What if you you could forecast cash flow more accurately?
Could you grow faster?
Pay yourself more?
Not lose sleep over big bills and payments?
I know a guy who started a service that solves this problem.
They pay your biggest bills for you, and you pay them back in small, daily increments, as money comes into your business.
And no, this isn't some predatory Stripe Capital or Shopify Capital load where you're gonna wind up paying 127% APR.
In fact...
They don't even charge you any interest, at all.
No... this "guy" isn't my shylock cousin from NJ.
He runs a legit, funded fintech startup.
If you want an intro, drop a comment below and say CASHFLOW and I can make an intro.
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