Colin Dougherty(@colindougherty):Is there still room in "better for you" CPG? IMO there's a ton of room. But its harder than everyone thinks... You can't just hand a healthy product to influencers and take a $1B+ exit in a year. It's one of the hardest games in the world. You'll get your teeth kicked in 6,000 times, and cash flow is a nightmare to manage. @TJ_Bongiorno: "We are in this every day." "PepsiCo's market cap is ~$191.5 billion. I obviously can't compete with them." "But if I get the tiniest nail-sliver of that pie, my great-grandkids never work. 0.01% and I'm rich." @chrislukehall: "For most of us, grabbing 0.01% is a huge opportunity." "The big boys got so much going on, they won't compete with a small percentage." @ecommcowboy is live M-F at 12P CT.

2026.08.19 15:18

Is there still room in "better for you" CPG? IMO there's a ton of room. But its harder than everyone thinks... You can't just hand a healthy product to influencers and take a $1B+ exit in a year. It's one of the hardest games in the world. You'll get your teeth kicked in 6,000 times, and cash flow is a nightmare to manage. @TJ_Bongiorno: "We are in this every day." "PepsiCo's market cap is ~$191.5 billion. I obviously can't compete with them." "But if I get the tiniest nail-sliver of that pie, my great-grandkids never work. 0.01% and I'm rich." @chrislukehall: "For most of us, grabbing 0.01% is a huge opportunity." "The big boys got so much going on, they won't compete with a small percentage." @ecommcowboy is live M-F at 12P CT.

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