Every 📧(@every):Working with AI is frictionless. One message produces polished landing pages, complete brand guidelines, and working apps. But we are skipping the “productive friction,” says @vanlancker, partner at @terraincap. Learning happens through trial and error: Attempt, fail, dissect, try again. Preserving friction, Willem argues, could make work in the AI age more methodical and meaningful. Read Willem’s Thesis Statement:

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Every 📧@every

2026.09.17 20:56

Working with AI is frictionless. One message produces polished landing pages, complete brand guidelines, and working apps. But we are skipping the “productive friction,” says @vanlancker, partner at @terraincap. Learning happens through trial and error: Attempt, fail, dissect, try again. Preserving friction, Willem argues, could make work in the AI age more methodical and meaningful. Read Willem’s Thesis Statement:

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