Jensen recommends three books on NYTimes podcast: "Well, I’ve read a lot of books. The book that made a huge impact on me was “Computer Architecture: A Quantitative Approach” by John L. Hennessy and David A. Patterson. It was the first computer architecture book that reduced the complexity, the abstract idea, of computer architecture down to engineering. And I love it when people take complicated concepts and reduce them to something that you could do something about. No. 2, I really loved “The Innovator’s Dilemma” by Clayton Christensen. Clayton’s passed, but his book on how industries evolve over time and how to see emerging technology and how to set proper expectations about it and how to extrapolate, maybe, its future impact. I really loved Al Ries and Jack Trout’s book “Positioning: The Battle for Your Mind.” It’s a really wonderful book about marketing strategy. More than that, actually, it’s a book about strategy and how people see the world and how people see products, and how you present products and how you see your own strategies. I thought that was a really thoughtful book, and really easy to understand."