WebMCP by Microsoft and Google is HERE and I'm surprised more people aren't talking about it. Why does it matter? BILLIONS of dollars are about to move through agents, and the internet isn't built for them yet. 1. SEO was about Google understanding your page. 2. AEO was about AI citing you. 3. WebMCP is about the agent actually finishing the job (buying, researching, requesting quote etc). WebMCP is basically websites with agent buttons. Instead of an agent scanning a page like a human, screenshotting and guessing where to click, the site just tells it "here's how to search, here's how to book, here's how to buy." 2 cash flowing businesses you could start today using WebMCP: 1. A WebMCP conversion agency Make boring business websites agent-ready. Law firms, HVAC, med spas, dentists. Build them the first tools (request a quote, book a consult), sell the setup for $2k, then charge a few hundred a month to monitor and improve it. 2. An agent mystery shopper. Test whether agents can actually complete the important journeys on someone's site, buying the hoodie, booking the consult, filing the claim. Hand them a report on where the agent got stuck, missing tools, bad descriptions, lost conversions. Charge monthly, then turn the repeated fixes into software. Full episode on @startupideaspod with @hot_town below You'll learn what WebMCP really is, see examples of it IN ACTION, and hear more about 2 startup ideas using WebMCP you can start today. WebMCP is pretty cool. Watch.