If you manage a brand account on X, this is literally a cheat code. Here's what to do with this update... create 3 bots: 1) 24/7 Community Manager - Scan X daily (or more frequently) for mentions of your brand. Surface tweets worth amplifying, highlight product feedback (or stuff worth flagging internally), share team posts that are trending (or performing abnormally well). I also got mine doing a daily digest, notifying me when there's an urgent alert (like a trending tweet/crisis, monitoring our launches, and doing ongoing sentiment reports. 2) X Content Strategist - Read every single tweet your brand has done. Analyze all of the engagement, replies, bookmarks, etc and recommend content buckets, ideas, memes, etc. based on top performing posts. Also worth analyzing content from the founders/team. Bonus: Have the bot build out a voice/tone skill that could be used for future content sparring. 3) X Analyst - Analyze all of the engagements and replies on your past 30/60/90 days of brand content. Tell me which accounts jump out. Any influential people? Industry leaders? Creators? etc. Then share these with the team - provides good signal.