Jake Castillo(@jakecastilloooo):One of the worst creator deals we lost money on: UFC fighters. The math seemed obvious. They cut weight. Track macros. Live by the calorie. Right? Wrong. Their audience drinks beer and eats pizza watching them fight. The fighter tracks calories. The fan tracks the fight.

2026.05.13 13:06

One of the worst creator deals we lost money on: UFC fighters. The math seemed obvious. They cut weight. Track macros. Live by the calorie. Right? Wrong. Their audience drinks beer and eats pizza watching them fight. The fighter tracks calories. The fan tracks the fight.

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