Jake Castillo(@jakecastilloooo):I thought I had bad attention to detail. Turns out, I just didn’t care enough. In consulting, my peers would redo my work and find things I missed. Then Cal AI came along. For the first time, I was working on something I actually cared about. Suddenly, I caught everything. My brain didn’t change. The work did. Most people don’t have an effort problem. They have an ownership problem.

Jake Castillo

@jakecastilloooo

Co-founder & COO of Cal Al (acquired by MyFitnessPal) - Sub to my free newsletter

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Jake Castillo@jakecastilloooo

2026.05.14 19:44

I thought I had bad attention to detail. Turns out, I just didn’t care enough. In consulting, my peers would redo my work and find things I missed. Then Cal AI came along. For the first time, I was working on something I actually cared about. Suddenly, I caught everything. My brain didn’t change. The work did. Most people don’t have an effort problem. They have an ownership problem.

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