Jake Castillo(@jakecastilloooo):Hardest day of the 18 months was Thanksgiving 2024. We’d spent the whole week building toward a viral promo. We thought it was going to be a game changer. Thanksgiving Day, it dropped. Nothing. No spike. No conversion boost. No significant movement on the charts. At the time, it felt like a disaster. Looking back, it was probably a good sign. If every bet works, your bets are too small.

Jake Castillo

@jakecastilloooo

Co-founder & COO of Cal Al (acquired by MyFitnessPal) - Sub to my free newsletter

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Jake Castillo@jakecastilloooo

2026.05.17 07:56

Hardest day of the 18 months was Thanksgiving 2024. We’d spent the whole week building toward a viral promo. We thought it was going to be a game changer. Thanksgiving Day, it dropped. Nothing. No spike. No conversion boost. No significant movement on the charts. At the time, it felt like a disaster. Looking back, it was probably a good sign. If every bet works, your bets are too small.

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