Jake Castillo(@jakecastilloooo):Hormozi just announced his first marketing workshop. Most people see one announcement but it's really just the third step in a 9-month play. Step 1 - Last August: Free virtual training. Millions showed up. Step 2 - Same weekend: $29 book. $106M in revenue. Step 3 - This week: Workshop announced. Each step buys attention for the next. Most founders jump straight to step 3 Attention compounds. Monetization waits its turn.

Jake Castillo

@jakecastilloooo

Co-founder & COO of Cal Al (acquired by MyFitnessPal) - Sub to my free newsletter

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Jake Castillo@jakecastilloooo

2026.05.18 04:01

Hormozi just announced his first marketing workshop. Most people see one announcement but it's really just the third step in a 9-month play. Step 1 - Last August: Free virtual training. Millions showed up. Step 2 - Same weekend: $29 book. $106M in revenue. Step 3 - This week: Workshop announced. Each step buys attention for the next. Most founders jump straight to step 3 Attention compounds. Monetization waits its turn.

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