Jason Yuan(@jasonyuan):I truly believe "taste" itself requires generating 99 "no's" for every "yes"... and I've always wanted to show just how unhinged things need to get before they cohere into one elegant form. It was a joy to take Ridd backstage into our process, from the Dot days to Hivemind and beyond...

2026.07.15 16:32

I truly believe "taste" itself requires generating 99 "no's" for every "yes"... and I've always wanted to show just how unhinged things need to get before they cohere into one elegant form. It was a joy to take Ridd backstage into our process, from the Dot days to Hivemind and beyond...

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Ridd 🤿@ridd_design

2026.07.15 15:26

"this is the most creatively reinvigorated I've felt since MercuryOS" today's episode is a deep dive into @jasonyuan's creative process designing @hivemind He shows dozens of unused concepts, novel art directions, brand identities, etc. enjoy 👇

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