Elon Musk on how to recruit the best talent in the world: "For the really best people in the world, they'll want to know: is what they're doing going to matter? If they spend 10 years doing this, will it make a difference to the world? Will people notice? Will it matter?" Elon breaks down recruiting talent into three core things: As he puts it: "If you want to recruit people that are really talented and driven, you have to state what's the mission, what's the problem we're trying to solve, and just be clearly willing to pour a lot of Blood, Sweat, and Tears into it. And have a convincing argument for why it matters." The three major things for motivation: "First of all, somebody's got to look forward to coming to work in the morning. Are they enjoying the work itself intrinsically? That's very important. And the right work environment can really make a big difference there." Second: "They also feel like they'll receive fair financial compensation. The financial rewards are good and fair." Third, the one that separates good from exceptional: "For the really best people in the world, they'll want to know... is what they're doing going to matter? If they spend 10 years doing this, will it make a difference to the world? Will people notice? Will it matter?" The best talent wants impact, not just income.