> be obsession
> horror movie made for $750k
> drop in theaters may 15
> tracking $8m opening weekend
> open to $17.2m instead
> hit $30m in week one
> top box office monday tuesday wednesday
> beat michael, devil wears prada 2, mortal kombat 2
> first sub-$1m budget film to top box office in 17 years
> last one was paranormal activity in 2009
> second weekend forecast up 29% instead of dropping
> on pace to be 4th sub-$1m film ever to cross $100m
> already made 40x its budget
studio executives at warner are pacing the room wondering why $200m superhero movies can't do this
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