Neal Mohan(@nealmohan):Over the past few weeks, I've been breaking down the design principles shaping how we build @YouTube. Next up is being a good neighbor. Every part of YouTube should work together, with a clear focus on what matters most. For example, when you come across an immersive live preview in the Shorts feed, we stripped back secondary buttons to keep the screen clean and make the main action simple: tap to watch live.

2026.09.09 19:58

Over the past few weeks, I've been breaking down the design principles shaping how we build @YouTube. Next up is being a good neighbor. Every part of YouTube should work together, with a clear focus on what matters most. For example, when you come across an immersive live preview in the Shorts feed, we stripped back secondary buttons to keep the screen clean and make the main action simple: tap to watch live.

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Neal Mohan@nealmohan

2026.08.11 20:04

At @YouTube, we’re focused on making the platform more intuitive while keeping creators, artists and their content center stage. Five core design principles guide how we get there: ⭐ Make content the star 🎯 Prioritize relevance ruthlessly ✨ Choose the simpler option 🤝 Be a good neighbor 🌐 Build for the ecosystem Over the next few weeks, I'll share how we’re putting each of these principles into practice - stay tuned! Thanks @FastCompany for the look behind the scenes.

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