.
@FilipPanoski built a $15,000/month business around Reddit comments.
His company, Bazzly, finds relevant Reddit posts, writes replies that mention a customer’s product, and can post them automatically.
The appeal is obvious: someone is already asking for a solution. Your product gets introduced right inside the conversation, and that reply can keep getting discovered through Google.
Filip says Reddit once drove half of Bazzly’s sign-ups.
But here’s the catch: Bazzly also sells upvote boosts. When you can pay for a highly upvoted recommendation, are you seeing real trust or manufactured social proof?