a baby gift shop with 5,907 followers just pulled 21.5M views on a single video... 15 posts total, no ad spend visible, and the account is clearly running AI-generated UGC, not real customer content this is the disconnect people aren't pricing in yet: - follower count means nothing now - the format is the unlock, not the brand i- t's not one lucky post - 15.4k, 6.8k, 10.1k, 21.5m, 3.5k across just five pinned pieces zero real customers on camera, zero UGC creators paid $200-500 a piece, and the output is indistinguishable enough to pull organic reach at this scale the actual lesson: the barrier used to be "can you produce content that looks native." that barrier is now basically gone the new bottleneck is volume and hook testing, not production