One rule we emphasize at @Trifetchai : think from the customer’s perspective, not just like an engineer. It’s easy for engineers to fall into the trap of building what seems useful instead of what actually solves a real problem. That’s why we encourage a forward-deployed engineer mindset, getting out of the office, talking to customers, and understanding how work actually happens on the ground. That’s also why The Mom Test is required reading for our team. It teaches a simple but powerful skill: how to talk to customers and uncover the problems that actually frustrate them. Instead of asking, “We built this, would you use it?” You learn to understand how people really work today by asking the right questions and observing real workflows. What’s the most surprising thing you’ve learned from talking to users?