Fitting because I am here today working with our friends at
@HomesteadBrand working on some exciting projects!
In the US alone, 120 million cowhides go to the landfill instead of being turned into leather.
Nearly 50% of global cowhides also get wasted.
This isn't a problem of sourcing, this is a problem of systems. We are incredibly wasteful.
Leather and natural materials can't be patented, and that's why Gates and Bezos are knee deep in the Lab Grown market. Don't fool yourself into thinking they're here to help humanity.
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