is @Plasma generating revenue? had an interesting chat with my brother @river0x about this a few days ago. i’ll start by saying i’m generally not a fan of heavily incentivizing products with tokens, especially when users are encouraged to hold or stake them for additional benefits because, more often than not, it ends up being a net negative for everyone involved. that said, i understand why Plasma chose this route; the neobank space is extremely competitive, and incentives are often the fastest way to acquire users. we’ve seen this work before with @ether_fi aggressively incentivizing adoption through cashback programs and successfully used that distribution to expand into other products. today, their revenue mix is becoming increasingly diversified rather than relying on a single source(see attachment below) s/o @MikeSilagadze that’s important because neobanks are relatively low-margin businesses and the winners tend to either: > expand their product suite and monetize users across multiple products > scale volume aggressively by targeting specific markets, like @RedotPay did in emerging economies that’s why i think Plasma’s biggest opportunity right now is finding its niche and while incentives are still driving growth they should be doing everything possible to capture market share and build additional revenue streams so they don’t end up dependent on a single source of income long term. will personally continue using their card and keeping an eye on them gPlasma