Adam Ryan 🤝(@AdamRy_n):My dad is a retired guy who judges barbecue competitions and could not tell you what SaaS stands for. He has also clicked basically every ad I've ever been part of, because he's proud of his son. In most ad reports, that click of his counts exactly the same as a real buyer's. Once you've watched your own dad inflate a campaign out of love, you stop trusting a click as proof anyone was ever really there.

Adam Ryan 🤝

@AdamRy_n

Founder & CEO @WorkweekInc | Where business leaders trade lessons you can’t Google, and B2B marketers find the right buyer and real ROI

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Adam Ryan 🤝@AdamRy_n

2026.10.02 14:57

My dad is a retired guy who judges barbecue competitions and could not tell you what SaaS stands for. He has also clicked basically every ad I've ever been part of, because he's proud of his son. In most ad reports, that click of his counts exactly the same as a real buyer's. Once you've watched your own dad inflate a campaign out of love, you stop trusting a click as proof anyone was ever really there.