Boston Consulting Group(@BCG):Three times the marketing ROI. Tenfold improvement in campaign cycle times. 20–30% productivity improvements. These aren't projections. They're what CMOs are already seeing when AI is deployed across the full marketing function, not just in isolated tools. BCG experts share what sets AI leaders apart—from workflow orchestration to data activation—and how those choices make a difference. #BCGinCannes

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Boston Consulting Group@BCG

2026.06.24 14:44

Three times the marketing ROI. Tenfold improvement in campaign cycle times. 20–30% productivity improvements. These aren't projections. They're what CMOs are already seeing when AI is deployed across the full marketing function, not just in isolated tools. BCG experts share what sets AI leaders apart—from workflow orchestration to data activation—and how those choices make a difference. #BCGinCannes#