Fifa and Olympics are really the only two events that can make the whole world stop and watch together. Fifa gets State-status, and every country genuflects to its officials, who are theoretically the staffers of a Swiss NGO. Pretty much unchecked powers.
Perhaps it’s one situation where they have even enough power to go beyond profit and afford to be idealistic. Create, just for those short weeks, a utopian occasion. Don’t sell tickets. Give them all by lottery. So no tiered seats and no bragging rights on how much one pays. Let the fans go in, drop ego at the door, and just enjoy the Game in happy rivalry!
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