Sales Manager Guy(@BowTied_Sales):It seems like there's a cosmic struggle that most salespeople have with talking too much. You think the interviewer needs to know your entire life story. You think the customer needs every single feature & benefit spelled out They don't. But compression is hard, maybe even the hardest part of effective messaging. It takes a lot of intentionality The book Brief by Joseph McCormack was a huge help for me in this area. Highly recommend to all salespeople or anyone trying to influence others

Sales Manager Guy

@BowTied_Sales

Account Manager turned Sales Manager at F500 company | Posts about sales, hiring/managing talent, lessons from my career.

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Sales Manager Guy@BowTied_Sales

2026.09.15 11:32

It seems like there's a cosmic struggle that most salespeople have with talking too much. You think the interviewer needs to know your entire life story. You think the customer needs every single feature & benefit spelled out They don't. But compression is hard, maybe even the hardest part of effective messaging. It takes a lot of intentionality The book Brief by Joseph McCormack was a huge help for me in this area. Highly recommend to all salespeople or anyone trying to influence others