CBT News(@CarBizToday):70 years. One family. One dealership. In an industry built on consolidation, Larson Ford is the exception. Rob Larson, President of Larson Ford, has watched the New Jersey market change around him for decades. Internet sales, AI-driven transactions, direct-to-consumer brands, unauthorized brokers. The dealership is still standing, still independent, and still growing. Larson joins Inside Automotive to talk about what's kept them in the game. Watch the full episode here 👇

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2026.08.12 16:13

70 years. One family. One dealership. In an industry built on consolidation, Larson Ford is the exception. Rob Larson, President of Larson Ford, has watched the New Jersey market change around him for decades. Internet sales, AI-driven transactions, direct-to-consumer brands, unauthorized brokers. The dealership is still standing, still independent, and still growing. Larson joins Inside Automotive to talk about what's kept them in the game. Watch the full episode here 👇