Rasmr says girls are obsessed with Kylie Jenner because she has that mid girl-next-door vibe “I was thinking about why girls were so obsessed with Kylie Jenner’s Victoria’s Secret walk, and I realized the reason why is because she’s relatable. She’s got this kind of girl-next-door vibe.” “When girls see Kylie Jenner walking on the runway, they are able to imagine themselves. She’s like a beautiful mid, you know? She’s like the girl that sits behind you in math class, and she asks you for a pencil, and you have a crush on her.” “She’s just so relatable to these girls. I think there’s a lot of power in that, having a calm upbringing, a humble upbringing and shit like that. It’s very inspiring to these young women, and I actually understand it now.” “When you contrast such a chill, kind girl with this $50 million bra, it makes girls inspired, like, ‘Wow.’ The elegance, the boldness, it’s just so appealing.”