Neon is challenging audiences with a 36-hour screening marathon of Alex Ullom’s ‘IT ENDS’ in New York City.
• Teams of 4 will compete to see who can be the last ones in the theater
• Each group member will receive $0.25 for every minute they remain in the competition, up to $540 per person
• Group members can win an individual $500 bonus if their entire team stays in the competition for all 36 hours.
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