Eric Balchunas(@EricBalchunas):Amplify filing for a Pro Sports Private & Public Ownership ETF $PROS which is a theme ETF tracking public sports companies plus a few privates. Again, this is exactly how I thought private cos fit best in ETFs: in the 15% illiquid bucket to 'complete' the theme

Eric Balchunas

@EricBalchunas

Senior ETF Analyst for @Bloomberg. Dad. Rutgers grad. Gen X-er. Author of "The Institutional ETF Toolbox" & "The Bogle Effect.” Co-host of Trillions & ETF IQ.

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Eric Balchunas@EricBalchunas

2026.09.17 21:57

Amplify filing for a Pro Sports Private & Public Ownership ETF $PROS which is a theme ETF tracking public sports companies plus a few privates. Again, this is exactly how I thought private cos fit best in ETFs: in the 15% illiquid bucket to 'complete' the theme