FORTUNE(@FortuneMagazine):Older millennials are the highest-earning, biggest-spending buyer segment in the housing market. Their median household income is $132,700; they’re buying the largest homes of any generation; and only 33% are first-time buyers, meaning most are leveraging equity to trade up.

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FORTUNE@FortuneMagazine

2026.07.25 19:24

Older millennials are the highest-earning, biggest-spending buyer segment in the housing market. Their median household income is $132,700; they’re buying the largest homes of any generation; and only 33% are first-time buyers, meaning most are leveraging equity to trade up.