FORTUNE(@FortuneMagazine):Before the Tmall launch, Alo kicked off an eight-week series of community events in Shanghai, including running clubs, city walks, outdoor yoga, cycling and wellness classes. The programming introduced consumers to what Alo calls the “Alosphere.”

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2026.09.26 16:33

Before the Tmall launch, Alo kicked off an eight-week series of community events in Shanghai, including running clubs, city walks, outdoor yoga, cycling and wellness classes. The programming introduced consumers to what Alo calls the “Alosphere.”