Gergely Orosz(@GergelyOrosz):From a VPE I talked with, a month ago (paraphrasing:) “It’s wild how here, in NYC, all these AI co’s buy billboards. So many of them. There’s eg all these Devin ones everywhere I go. What a waste of money.” Talked to them recently and they’re signing with Devin. Will never know if it’s correlation or not, but maybe those ads aren’t a total waste of money?

Gergely Orosz

@GergelyOrosz

Writing @Pragmatic_Eng, the #1# software engineering newsletter on Substack. Author of @EngGuidebook. Formerly Uber & Skype.

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Gergely Orosz@GergelyOrosz

2026.09.01 13:59

From a VPE I talked with, a month ago (paraphrasing:) “It’s wild how here, in NYC, all these AI co’s buy billboards. So many of them. There’s eg all these Devin ones everywhere I go. What a waste of money.” Talked to them recently and they’re signing with Devin. Will never know if it’s correlation or not, but maybe those ads aren’t a total waste of money?

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