Kaiz 🐂🀄️(@Kaiz_294):Claynosaurz isn’t trying to win one screen, @smokemonsterLA wants the IP everywhere kids already are “You can't just be a game. You can't just be a show. You can't just be a movie, and you can't just be social media” “To build a really successful IP, you have to be in all of those” “You have to do everything, and you have to launch them all strategically” That’s the @Claynosaurz playbook: animation, gaming, collectibles and physical products built around the same universe. The bet is that the next generation of IP lives across every touchpoint its audience moves through.

2026.09.23 17:34

Claynosaurz isn’t trying to win one screen, @smokemonsterLA wants the IP everywhere kids already are “You can't just be a game. You can't just be a show. You can't just be a movie, and you can't just be social media” “To build a really successful IP, you have to be in all of those” “You have to do everything, and you have to launch them all strategically” That’s the @Claynosaurz playbook: animation, gaming, collectibles and physical products built around the same universe. The bet is that the next generation of IP lives across every touchpoint its audience moves through.