Dan(@KettlebellDan):Time and time again I see brands making the same mistake on X They don't interact with their most loyal fans in a meaningful way You can't just post and ditch, this might be the way to best leverage other "social" media platforms, but this isn't the way to use X Just yesterday I responded to an ad on here to a company (who will remain nameless to protect the guilty). A company I love and have told others about. A company I have purchased multiple products from. They left me on read. With today's AI tools there is absolutely 0 reasons not to connect with your customers, especially those who are passionate about your product Every post, ad, comment, should be nurturing your loyal advocates

2026.09.24 16:37

Time and time again I see brands making the same mistake on X They don't interact with their most loyal fans in a meaningful way You can't just post and ditch, this might be the way to best leverage other "social" media platforms, but this isn't the way to use X Just yesterday I responded to an ad on here to a company (who will remain nameless to protect the guilty). A company I love and have told others about. A company I have purchased multiple products from. They left me on read. With today's AI tools there is absolutely 0 reasons not to connect with your customers, especially those who are passionate about your product Every post, ad, comment, should be nurturing your loyal advocates