Jacob Thornton (@fat) is the founder of Pierre Computer Company (@pierrecomputer). Pierre provides the building blocks of the computers that agents will use to do work. But Pierre is as much a brand and culture project as an infrastructure one. Jacob believes brand is the most important thing you can be doing in 2026, and his references run from MTV and skateboard brands to Godard films and the magazine racks at sf Heath newsstand. In this interview, we talked about why MVP culture is cringe, how to find and hire obsessives, why the best creative work at Pierre starts in iMessage threads, and the real reason the company is named Pierre… sort of. Read the full interview "Virtual computers for agents, chrome blobs, and MTV" linked in the thread. cc @thisisrayouf