You raise, you build, you grow, you exit. That's the startup script.
We're trying to write a different one:
@TallyForms just reached $6M ARR, bootstrapped and purely product-led, with a team of 10 and over 2.5 million users.
Six years ago I wouldn't have believed you if you told me this was possible. Yet here we are.
Here's what happened on the road from $5M to $6M, including what went wrong.