"I don't think it's enough for us to get to 3,000 alone." That's what Jessica told me about our new invite. We built it so the people already coming to Social Media Marketing World can invite their Player 2. It's fun. People will use it. But Jon said the next part is the incentive. Something you can't buy. You only get it if you refer somebody. And that's where it got hard. Jessica: "The hardest part is tracking who referred who. What if somebody already bought a ticket that their friend referred?" I told the team whatever we do has to be simple. Jon had an answer: "We have our referral affiliate program. We can track it through the affiliate referral." But Chad Petersen's idea was to reward people with things, not money. Jon agreed: "We have a system in place that has the infrastructure to track everything, but we're using it for something else." My instinct says the tools are out there. So Jon's running deep research with Claude and Gemini to find a way to track it. If you've ever run a referral program, you know the reward is the easy part. How would you track who invited who? Start your comment with "I'd..." 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #EventMarketing# #ReferralMarketing#