Last week, I saw three young guys recording what looked like either a skit or a music video close to my house. I admired their boldness, but I couldn't help but start to ask myself certain questions. Since 2020, the content creator/influencer industry in Nigeria has increasingly grown. Everywhere you turn, someone is creating content. The problem is that because it is so decentralised and the barrier is low, it means building structure around it is tough. If proper care is not taken, many young people would spend three, five, seven years creating content and making a living on the go without lasting footing. This includes structure like pensions, health insurance, savings, etc. They may wake up after working so hard for many years to realise that even though they had motion, they didn't have roots. My advice to those who fall into this category: do not wait to "make it" before you start to think structure. You can register your brand as a business, and this could give you more leverage for negotiations). This is what will move what you do from a side gig to profession.