Patrick Moorhead(@PatrickMoorhead):To all the AI engineers and AI leadership who think comms and messaging are worthless: We’re in this AI doomer cycle because you suck at comms and messaging. And you have no understanding how different constituents will react. Get your $hit together, please. This is very basic stuff. Don’t blow it. Hire some experts. And listen to them. Take action.

Patrick Moorhead

@PatrickMoorhead

Founder, CEO, Chief Analyst @MoorInsStrat. Co-founder of @TheSixFiveMedia and @Signal_65. Ex-AMD CVP, Compaq (now HP/HPE), AltaVista dot-com survivor.

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Patrick Moorhead@PatrickMoorhead

2026.09.14 19:20

To all the AI engineers and AI leadership who think comms and messaging are worthless: We’re in this AI doomer cycle because you suck at comms and messaging. And you have no understanding how different constituents will react. Get your $hit together, please. This is very basic stuff. Don’t blow it. Hire some experts. And listen to them. Take action.

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