Pirat_Nation 🔴(@Pirat_Nation):The U.S. console market is having a rough time. In July 2026, hardware sales fell 39% year over year, while consumer spending on games dropped 29%. The average console price reached $542, up 16% from last year. Physical game sales are also hitting new lows, Americans spent just $85 million on physical games in July, the lowest July total since Circana began tracking the market in 1995. Nintendo continues to dominate physical game sales, with around 63% of spending, compared with 32% for PlayStation and just over 4% for Xbox.

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2026.08.22 23:00

The U.S. console market is having a rough time. In July 2026, hardware sales fell 39% year over year, while consumer spending on games dropped 29%. The average console price reached $542, up 16% from last year. Physical game sales are also hitting new lows, Americans spent just $85 million on physical games in July, the lowest July total since Circana began tracking the market in 1995. Nintendo continues to dominate physical game sales, with around 63% of spending, compared with 32% for PlayStation and just over 4% for Xbox.