Pirat_Nation 🔴(@Pirat_Nation):Xbox CEO Asha Sharma doesn’t want Xbox to keep relying on the same big franchises forever. She wants the company to make new games that could become just as successful. According to Windows Central, Sharma wants Xbox to build “enduring” new IP while turning Fallout, Call of Duty and World of Warcraft into billion-dollar global brands. Sharma also hinted that more changes to Xbox’s studios could be on the way, following plans to move franchises like Halo and Sea of Thieves under Activision.

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2026.10.12 20:58

Xbox CEO Asha Sharma doesn’t want Xbox to keep relying on the same big franchises forever. She wants the company to make new games that could become just as successful. According to Windows Central, Sharma wants Xbox to build “enduring” new IP while turning Fallout, Call of Duty and World of Warcraft into billion-dollar global brands. Sharma also hinted that more changes to Xbox’s studios could be on the way, following plans to move franchises like Halo and Sea of Thieves under Activision.