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A Steam pricing analyst says she was actually thinking: “Oh god, please price it higher” when Hollow Knight: Silksong launched at just $19.99. Pricing specialist Cassia Curran argues that the game offers so much content and quality for $20 that it could make things harder for other indie developers trying to charge $25–$30. “I was a bit like, ‘Oh god, please price it higher.’” She believes $24.99 could have been a better price point for the wider indie market. Silksong might accidentally make gamers expect huge, high-quality indie games to stay cheap.
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