When you reject tracking while shopping online, you expect that decision to shape what happens next. France’s CNIL identified a gap between choice and behaviour in its September 2025 SHEIN decision, which described cookies placed before consent and problems with refusal and withdrawal. The regulator imposed a €150 million fine over those practices. The case gives product teams a reason to examine the journey after a choice, including later pages and connected features. A clearly labelled button is only useful when the behaviour behind it respects the decision it offers. Explore how Prynoid tests privacy claims against application behaviour, with findings reviewed by experts and their limits explained. Source: