Reid from Fitted(@Reid_Moncada):@fittedcloset analyzed 4.5M clothing items across 500K+ closets. SHEIN is in more Gen Z closets than Everlane... by a lot. Sustainability messaging isn't winning yet. Price and speed still dominate. But here's the thing — SHEIN owners also own Nike, Zara, and Levi's at high rates. It's not "SHEIN people." It's our generation filling gaps.

2026.08.11 15:58

@fittedcloset analyzed 4.5M clothing items across 500K+ closets. SHEIN is in more Gen Z closets than Everlane... by a lot. Sustainability messaging isn't winning yet. Price and speed still dominate. But here's the thing — SHEIN owners also own Nike, Zara, and Levi's at high rates. It's not "SHEIN people." It's our generation filling gaps.