Romain Lapeyre(@Romain_Lapeyre):In their earnings call last week, @Shopify shared that AI traffic in ecom is up 3x YoY and converts 2x better. Amazon now displays Ask Alexa on desktop by default. As more shoppers want to chat to find the products they want, we made some improvements to our shopping assistant. It now fetches way more product attributes: - tags - categories - collections - stock - variants - images When you give more to the AI ... the AI delivers. We're seeing +19% more add to carts on AI convos. Try it out if you're using shopping assistant on Gorgias, hope you'll like the new recs. If you're not, you can test on:

2026.08.12 18:38

In their earnings call last week, @Shopify shared that AI traffic in ecom is up 3x YoY and converts 2x better. Amazon now displays Ask Alexa on desktop by default. As more shoppers want to chat to find the products they want, we made some improvements to our shopping assistant. It now fetches way more product attributes: - tags - categories - collections - stock - variants - images When you give more to the AI ... the AI delivers. We're seeing +19% more add to carts on AI convos. Try it out if you're using shopping assistant on Gorgias, hope you'll like the new recs. If you're not, you can test on: