Your competitor's tracking setup is public. Every visitor's browser downloads it.
Ex-Googler
@googlewaqas showed how to read it by hand. Here's the Claude version:
"Analyze [ using only public information:
1. Find their Google Tag Manager ID in the page source and read their public GTM container
2. List every conversion they track and the event names (demo booked, trial started, and so on)
3. Note any conversion values in the file. That's what each step is worth to them
4. List their analytics tools, ad pixels and tech stack
5. Check how their pricing page changed over time on the Wayback Machine
6. Lay out their funnel in order and tell me where we can outbid or out-position them"
Their funnel and their numbers, from one file they can't hide.