Sports Business Journal(@SBJ):The Orlando Magic and Walt Disney World are extending their sponsorship deal, keeping Disney’s brand on team uniforms. The two also unveiled a new atrium at Kia Center featuring updated artwork and projection technology to enhance the fan experience. via @OrlandoMagic |

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Sports Business Journal@SBJ

2026.10.12 14:10

The Orlando Magic and Walt Disney World are extending their sponsorship deal, keeping Disney’s brand on team uniforms. The two also unveiled a new atrium at Kia Center featuring updated artwork and projection technology to enhance the fan experience. via @OrlandoMagic |